Alfa Romeo IVI Design

A clean, driver-focused IVI concept for a premium vehicle experience

Alfa Romeo IVI Design

A clean, driver-focused IVI concept for a premium vehicle experience

My role

UX Designer (Team of 2)

Skills/Processes

Competitive analysis

In-vehicle interface (IVI) design

Visual hierarchy & layout systems

Usability testing

Timeline

September 2025 - December 2025

Context

As in-vehicle systems expand, drivers need interfaces that stay clear under real-time attention limits. In collaboration with the Stellantis Brand Design team, we designed an IVI concept focused on information hierarchy and driver-friendly layout.

Timeline

September 2025 - December 2025

Timeline

September 2025 - December 2025

Context

Overview

Problem Statement

“

Dense in-vehicle interfaces can overwhelm drivers during attention shifts, increasing cognitive load and potentially undermining safety.

”

Wireframes

A major challenge during wireframing was establishing a clear information hierarchy by determining which functions should remain immediately accessible while driving, where quick reactions are critical for safety.

Landing Page

Entry screen that displays navigation, media, and key car information for quick access.

Navigation

Allows drivers to search for destinations and use saved places like Home, School, or Work.

Landing Page

Vehicle Controls

Entry screen that displays navigation, media, and key car information for quick access.

Provides access to key vehicle settings such as lights, drive modes, wipers, and mirrors.

Navigation

Media

Allows drivers to search for destinations and use saved places like Home, School, or Work.

Lets drivers choose music and control playback.

Vehicle Controls

Provides access to key vehicle settings such as lights, drive modes, wipers, and mirrors.

Media

Lets drivers choose music and control playback.

Landing Page

Entry screen that displays navigation, media, and key car information for quick access.

Navigation

Allows drivers to search for destinations and use saved places like Home, School, or Work.

Vehicle Controls

Provides access to key vehicle settings such as lights, drive modes, wipers, and mirrors.

Media

Lets drivers choose music and control playback.

Design Styles

Style Guide

The style guide was established to support clarity and accessibility across the interface, and was refined to align with the brand’s visual language.

Center Display

The center display is the larger touchscreen in the middle of the dashboard, used to view and control navigation, media, and vehicle settings. As AI plays a growing role in the automotive industry, the designs also explore AI features in the interface.

Landing Page

The landing page gives drivers an immediate overview of the system, showing navigation, media, and car status.

Media Controls

Media controls prioritize playback clarity, with personalized AI infotainment search shown on the right

Quick Controls

Vehicle controls organize essential settings in one place, with adaptive weather assistance adjusting lights and wipers based on conditions so drivers can stay focused on the road.

HVAC

HVAC controls provide a clear on/off state with optional smart climatization that adjusts airflow based on conditions, such as prioritizing windshield defogging on snowy mornings.

HVAC

HVAC controls provide a clear on/off state with optional smart climatization that adjusts airflow based on conditions, such as prioritizing windshield defogging on snowy mornings.

Quick Controls

Vehicle controls organize essential settings in one place, with adaptive weather assistance adjusting lights and wipers based on conditions so drivers can stay focused on the road.

Navigation

Navigation combines a clear map view with focused turn-by-turn guidance to support situational awareness while driving.

Cluster Display

The cluster is the screen behind the steering wheel that presents essential driving information, such as speed and turn-by-turn directions, designed to remain clear and glanceable while also supporting AI features.

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